Copenhagen November 1, 2010
The Little Mermaid is on her way home from Expo in China
The statue of the famous fairytale figure “The Little Mermaid” is now waving goodbye to Expo in Shanghai, China after her first journey abroad ever. As the swim back home to Denmark is too long, even for a mermaid, the global logistics service provider Damco is leading the way for her.
After a successful stay at the Denmark Pavilion at the Expo 2010 in Shanghai, China, the famous statue of The Little Mermaid is right now being prepared for the long journey back to the homeland of her and her “father” – the Danish author and poet Hans Christian Andersen. His renowned fairytales – including that of “The Little Mermaid”- have been translated into more than 150 languages and enjoyed all over the world by children and adults alike.
However, even for a mermaid, the swim from Shanghai to Copenhagen is too long. Therefore the Danish authorities have put Damco - a global logistics service provider and an independent part of the A.P. Moller-Maersk Group - in charge of the logistic challenge of transporting this national treasure back home.
Damco also secured her safe arrival in China more than six months ago. For The Little Mermaid, this was her very first journey away from her home town of Copenhagen, Denmark, since she was placed on her waterfront stone almost 100 years ago - in August 1913.
During her stay in Shanghai, The Little Mermaid has been the center of attention for the more than 5.5 million visitors - equal to the present population of Denmark. At Expo 2010 they have had the rare opportunity of seeing the small fairytale figure of bronze, far away from her home.
“We are very pleased to have been chosen to transport this valuable sculpture to the Expo in China and back again to Denmark. We have taken every precaution to secure her safe arrival in Denmark as we do with every job a customer gives us,” said CEO Rolf Habben-Jansen, Chief Executive Officer, Damco.
The attached picture:
Gently, the famous statue of The Little Mermaid is being lowered into a wooden box on November 1, following the closure of Expo 2010 in Shanghai, China. Now she is ready to be sent back home to Denmark by the global logistics service provider Damco. More than 5.5 million people saw the fairytale figure at the Denmark Pavilion.
About Damco
Damco is one of the world’s leading logistics providers and offers a broad range of supply chain management and freight forwarding services to customers all over the world, has 10,500 employees in over 280 owned offices across 90 countries with representation in 120 countries in Africa, Asia, Australia, North America, Europe, Middle East, and Latin America. In 2009, the company had a net turnover of over USD 2.0 billion, managed more than 2.3 million TEU of ocean freight and supply chain management volumes and air freighted more than 60,000 tons. Damco is an independent business activity within the A.P. Moller – Maersk Group.
For more information, please visit www.damco.com